Through the social action of reading and the social action of sharing, we manifest a higher quality readership and social momentum. To what purpose is this momentum directed?
For normal reading, because of the obvious fact that the text is presented as a completed thing as an article or book, the process of writing is forgotten, and the fact of writing completion is reinforced. So reading tends to focus on what is to be understood from the text because it is ‘fixed in place’, to try to understand what the writer meant, to learn some fact about the state of the world. The emphasis is on the author’s object of thought, and such readers are merely an audience remaining impersonally individuated and alone. At best, such readers learn something of the world or find resonance with the author; either way the author is revered or recommended and empowered. Such readers are simultaneously disempowered and yet brought together.
Because of reflexive reading and organic sharing, we attend to writing which not only brings us communion but we transpose this experience into the social action of sharing, and as a result manifest social force collectively. The quality of what is read and written increases, while our networks of trust strengthen. The Third Social Fact is an intentional acknowledgement of our mutual purpose and its natural manifestation as a global phenomenon.